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(For now, I am only interested in shopper marketing as it pertains to ecommerce and digital, not B&M or even omnichannel.) Shopper marketing is a relatively new idea in the CPG world. The idea is that a manufacturer representative will … Continue reading
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I have used adwords everyday for about 10 years. There are four “features” that would really be helpful. They all seem obvious to me. The third is most important; the last suggestion is probably the most novel. Official News– … Continue reading
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See part 1, 2, 3 in this series on how I’d improve my favorite sites. Tractor Supply Company sells to the rural handyman and the small farmer. Interestingly, they don’t sell tractors (online anyway). Imagine a walmart merchandized for the … Continue reading