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Author Archives: ericz

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Shopper Marketing- Ecommerce & Digital- Tactics

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Posted on February 14, 2015 by ericz

This gallery contains 6 photos.

(For now, I am only interested in shopper marketing as it pertains to ecommerce and digital, not B&M or even omnichannel.) Shopper marketing is a relatively new idea in the CPG world. The idea is that a manufacturer representative will … Continue reading →

Posted in Internet Marketing | Tagged business, Internet Marketing, shopper marketing

Dear Google- Four Features Adwords Needs

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Posted on February 3, 2015 by ericz

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I have used adwords everyday for about 10 years. There are four “features” that would really be helpful. They all seem obvious to me. The third is most important; the last suggestion is probably the most novel.   Official News– … Continue reading →

Posted in ppc advertising | Tagged adwords, ppc advertising, product management

How I’d Improve My Favorite Stores: Tractor Supply Company

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Posted on December 25, 2014 by ericz

This gallery contains 5 photos.

See part 1, 2, 3 in this series on how I’d improve my favorite sites. Tractor Supply Company sells to the rural handyman and the small farmer. Interestingly, they don’t sell tractors (online anyway). Imagine a walmart merchandized for the … Continue reading →

Posted in ecommerce | Tagged business, ecommerce, UI/UX, website analysis | Leave a reply

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